What is your favorite pay per call firm? Are you new to the concept of Pay Per Call Marketing? Whether you are or not, there are certain ways you can excel in your performance and increase returns. Here are few suggestions on improving PPC strategy.

· Testing: will inform you on what works and what not. This gives you a clear idea on which online or offline sources are best in driving traffic. Tests are simple and if used well, helps hone campaigns to give better leads and revenue.

· Targeting: is relevant since not all campaigns suit every audience. Understand your targets, customize campaigns for them and go ahead. With multiple target audience, do multiple campaigns for better results.

· Sources: could be offline or online. A good mix of various sources can bring in considerable traffic.

· Training: the team and understanding who is best performing is an additional benefit from analysis. This helps identify weak members and provide them training.